tinyjo: (candid-opinion)
Pulled from a bunch of people:

These stats show that the average LJ user is an 18-year-old girl. I have nothing against 18-year-old girls. But there are certain assumptions about teenaged girls, and what they want, and how to market to them. If you're worried about the potential MySpace-ization of LJ and concerned that Six Apart is ignoring the more mature portion of its userbase, here's what you can do:

1) Go here and specify your full date of birth, including your year of birth. If you don't want everyone to see how old you are, make sure the box that says "show your birthday to other users" is unchecked. The important thing is to get yourself into the database. Do this for any and all LJ accounts you have.

2) Re-post this.

Worth a shot...

Date: June 20th, 2006 11:37 am (UTC)From: [personal profile] jinty
jinty: (Default)
Sorry, I see now it was [livejournal.com profile] dotty who posted the link...

Date: June 20th, 2006 11:39 am (UTC)From: [personal profile] jinty
jinty: (Default)
damn, I mean [livejournal.com profile] tenderhooligan. Got it right finally...

But in any case I assume you are in a good place to know what might actually be in the wind. Do you have any more details?

Date: June 20th, 2006 11:56 am (UTC)From: [identity profile] tinyjo.livejournal.com
Ah, friends only entry, I assume - can you tell me what the link was? People do seem to get overly excited about nearly everything on LJ so who knows :)

I don't know a huge amount about what's in the wind atm other than the profile page redesign (possibly - see [livejournal.com profile] lj_design but what I'm worried about is the increasing feeling that LJ are going for style over substance. Instead of improving the features they have they're focusing on adding options to styles to encourage people to switch over to S+ and playing around with the GUIs for things. I'm more at the level of general uneasiness than some folk I know but enough that I figured it was worth passing this on.

Date: June 20th, 2006 01:47 pm (UTC)From: [personal profile] jinty
jinty: (Default)
this is the link that she had:
http://mother.livejournal.com/962238.html

Date: June 20th, 2006 02:16 pm (UTC)From: [identity profile] tinyjo.livejournal.com
Goodness me! I had heard mention of that but hadn't seen it. Even if it was more moderately phrased, I think that part of the problem atm is that what will happen is that that petition will presumably get sent to feedback@. I know some of the people who staff that and they're already well aware there's a problem but when they pass the feedback on the higher-ups just say "oh, that's just a very small minority of vocal users" and go ahead with focusing on what they think will appeal to LJ's primary demographic as they see it. I think that's probably where this meme started - I guess somebody figured maybe fixing the data would be easier than getting the higher-ups to see sense.

I think that petition is rather too strongly worded but it is that kind of trend that I'm worried about. The problem tends to be that when something becomes marketing driven, there is a tendancy to copy the bad bits from the sucessful companies. All the hype at the moment is that mySpace is the big thing with the teenage crowd and I'm sure there are lessons we can learn from mySpace but design isn't one of them! Actually, I can't think what they are at the moment but then I'm not a mySpace person anyway. So yeah, my fear is that a lot of the running on the direction of LJ at the moment is being made by the marketing department at 6A and this is the only suggestion I've seen that might actually have a shot at influencing them.

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tinyjo: (Default)
Emptied of expectation. Relax.

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