I think cyberactivism like you're involved in is an important development for campaigning. It's a good way of raising issues with the public, and getting the information out to them in a format that they're going to read. A number of recent environmental/human rights-type campaigns have had they're own websites on which you can enter your details and pledge not to buy xyz, sign up for email updates, or just read news on how the campaign's going.
Using email is much cheaper and easier than mounting letter writing campaigns - if you're checking email and find one asking you to email your MP or a company about an issue and giving you the address then it's dead easy to shoot off a quick email. And an inbox irritatingly full of awkward emails gets the message through to the people involved just as well, if not better in some cases, than sackfuls of mail. But it often doesn't provide the photo opportunities that hand-delivering reams of petitions does, though not all campaigns need press interest to be effective.
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Date: December 18th, 2002 12:44 pm (UTC)From:Using email is much cheaper and easier than mounting letter writing campaigns - if you're checking email and find one asking you to email your MP or a company about an issue and giving you the address then it's dead easy to shoot off a quick email. And an inbox irritatingly full of awkward emails gets the message through to the people involved just as well, if not better in some cases, than sackfuls of mail. But it often doesn't provide the photo opportunities that hand-delivering reams of petitions does, though not all campaigns need press interest to be effective.