Ah, I see. So there is profit but it's not much. I guess you're right - Tesco are using a different business model to Borders so it does make sense.
And yes, this does mean those full price books you buy are sold at a massive profit, but how do you think all those books that aren't sold immediately are paid for, eh?
The eternal connundrum. It's the same with music. I get irritated when they charge me £4.99 for a single but that's the only way they can afford to have tonnes of singles that flop I guess. It's a balance to be struck between pricing things so people will try them out and covering your losses on the flops with profits on the best sellers.
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chiming
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Date: April 15th, 2005 01:01 pm (UTC)From:And yes, this does mean those full price books you buy are sold at a massive profit, but how do you think all those books that aren't sold immediately are paid for, eh?
The eternal connundrum. It's the same with music. I get irritated when they charge me £4.99 for a single but that's the only way they can afford to have tonnes of singles that flop I guess. It's a balance to be struck between pricing things so people will try them out and covering your losses on the flops with profits on the best sellers.