(no subject)

Through clear, repeatable experiments, rather than focus group hunch or vox pop anecdote, he establishes that "the political brain is an emotional brain". Voters make up their minds not by weighing the competing claims of different parties and deciding which best suits their interests, but by how they feel.

A really interesting if depressing article. If only we could come up with some other way to agree on who runs things. [via Nick Robinson]